ICONOCLASSE

Beyond the Bag: Birkin, Being, and the Beautiful Lie

Where elegance meets insubordination.

ICONOCLASSE is a salon of style and subtext — unpacking the myth and meaning of Jane Birkin, the HERMÈS bag that bears her name, and the paradoxes stitched into French luxury. We explore fashion as philosophy, culture as commodity, and rebellion as refinement through the lens of art, existentialism, and the enduring power of icons, both worshipped and shattered.

Before the Birkin Was Born, There Was the Basket Bag

Before the Birkin Was Born, There Was the Basket Bag

by Thea Elle | July, 05, 2025 | Style GuideThis season’s love for raffia and straw reflects Jane Birkin’s enduring influence. Both her humble basket and the Hermès bag that carries her name remain icons of style. Wicker and straw bags are leading the Summer 2025...

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The Cult of Birkin

The Cult of Birkin

by Thea Elle | July 16, 2025 | The Luxury Industrial ComplexLong before it became a coveted symbol of wealth and status, before it was immortalized in rap lyrics and locked away in temperature-controlled vaults, the Birkin was just a bag. Not even that at first—just...

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